How to Reduce the File Size of Marketing Videos

As more and more businesses rely heavily on videos for marketing, the one problem that they invariably tend to run into is the file size of those videos. The fact that videos have large file sizes is no secret, but as you start to deal with lots of videos and have to store, transfer and distribute them – it can become an issue.

Options to Reduce File Size of Marketing Videos

The good news is that it is possible to reduce the file size of your marketing videos, and make them easier to manage. The main options to do that are by:

  • Using video formats with better compression

One of the main advantages of newer video formats is they have better compression and can reduce the file size of your videos as a result. For example, using a H.265 codec can reduce the file size of videos that were using a H.264 codec by up to 50% at times.

The only drawback with this method is that newer formats may not be as widely-supported as older ones. As such if you convert your marketing videos to H.265 some people may have issues watching them.

  • Reducing the bitrate or downscaling the resolution

The other common way to reduce the file size of marketing videos is to reduce their bitrate, as that will directly affect the file size. It will also reduce the quality of the video however, and cause more artifacts to appear.

Sometimes instead of running the risk of artifacts appearing, it may be better to downscale the video to a lower resolution. That way a lower bitrate can be used without artifacts appearing, though the overall definition of the video will be lower as well.

Choosing the Right Way to Reduce Video File Size

At the end of the day the ‘best’ way to reduce the file size of your marketing videos will largely depend on how you intend to use those videos. If you just want to store videos in high quality, using a format with good video compression (such as MKV with H.265) is generally best. On the other hand if you want to distribute videos then using a more widely-supported format that has acceptable compression may be better – such as MP4 with H.264.

As far as bitrate and resolution are concerned, it is normally only worth reducing either if you absolutely must reduce the file size by a certain amount. For marketing videos that is normally only either due to bandwidth issues, or to overcome any file size limitations on email attachments.

Rather than reducing the file size however, you should keep in mind that you could split your marketing videos into multiple parts in some cases. That will make distributing them easier, and allow you to cope with any limitations that are present as well.

If you want an easy way to reduce the file size of your marketing videos, be sure to try Movavi Video Converter. It will make converting your videos to formats with good compression a piece of cake, and will also let you compress videos down to a specific file size by adjusting its bitrate.

On top of being able to act as an MP4 compressor, Movavi Video Converter has lots of other features that you can use to edit your video, split it into parts, create animated GIFs, extract audio tracks, and more. Suffice to say it is a handy tool that will make it easier for you to convert, prepare, and manage your marketing videos in any way that is necessary.

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