The pandemic has changed the way of doing things in every field. After almost two years of the pandemic, people are still experiencing a major shift in their livelihood, traditions, and modes of working culture. The writing platform is also confronting these major variations. However, the writer and publisher still find it hard to attract mass readers.
Holiday book sales attract a large audience waiting for a particular book and new editions. Digital advertising virtual promotions have lifted the standards of holiday book sales. People plan large scale for holiday book sales, include many effective marketing strategies for profitable sales, and reach the statistics of best seller editions.
Here are some effective marketing strategies which enhance the holiday book sales and successful festival arrangements for lucrative bookselling:
Festive book covers:
It’s a saying that- “don’t judge a book by its cover,” but the marketing basics state that “cover states the status and feel of the book.” Therefore, the holiday book sales books must be designed as per the holiday theme. The attractive looks with a holiday feel, colors and design will make the book stand out from the crowd.
The book cover design is the face of the book, which leaves a large impression on the reader to pick it. Therefore, the book cover must connect to the book’s content and must have the theme as per the subject. Hence it’s necessary to provide your idea and expectation to the designer and review it from the audience’s point of view.
Branding:
It’s a crucial stage where the book needs a strong branding structure. In the holiday times, the shop retailers and malls stock their shops with new upcoming brands and the established ones. Hence it’s needful to get the uniform logo, accurate typography, and color schemes for the attractive branding of the book. Furthermore, contacting the retailers and departmental store shopkeepers to project the book as a special edition will also help you in the strong branding of the book.
Offers:
Impressive discount offers and collective deals will provide the holiday edition of the book a profitable margin during the holiday book sales. These discounts can be through online platforms, book dealers, retailers, and websites. The book cover creator can creatively mention these collective deals and discount them on the book cover. The audiences always love such deals, and it will also attract a new audience to explore the book. Free or discounted subscription, discount on a collective package of books, etc., are some ways to present an interesting offer in front of an audience.
Digital advertising:
The world is moving fast with digital alignments and structure. It helps in connecting fast and leaving a long-term impression on the audience’s minds. It is a good marketing strategy that attracts readers’ curiosity before release. Before the holiday book sales, the advertisement on social media, OTT platforms, and trending hashtags will bring your book into the most awaited books. Podcast and e-books descriptions are also the trending options for strong book advertising.
Online sales:
Many online platforms have a stock of many books for selling. So during the holiday, sales selling the book through this platform will be profitable for the sales statistics and branding. Selling through the website is also a decent option during holiday book sales. The online shopping platform introduces many offers for holidays in terms of discounts and launchings. Making the holiday edition book available on these platforms will attract readers to avail the book easily at the doorstep at reasonable prices.
Factors that affect the marketing:
Many other factors enhance the marketing technique with good profit statistics and mass publicity. Here are some of the factors which upgrade the marketing strategies:
- Today, wrapping your book is a great and funky technique that the readers get easily attracted to. Wrapping the book with a creative canvas with festive themed prints makes it catchy and attractive from the audience’s point of view.
- Good reviews also make a decent impression on readers. Attaching these on the book, website, and online shopping platforms will help the book achieve the best seller zone and good profits.
- Writing about the book on blogs and active social media platforms will influence more readers to explore the book for the experiment. Talking over the idea of the book on social media is also a decent way to promote the book and elevate sales.
Conclusion:
People always seek something new in each phase of life. During the pandemic, new techniques for working with virtual presence and other platforms are the best examples. Holiday book sales provide a platform to give the book a new phase to invite a new audience and explore new thoughts. It also helps the editors and publishers to innovate new ideas with the festive-themed covers and offers. It maintains the balance for achieving a new height of sales and joining the new audience to the book.
