Every business owner strives for ultimate success in the E-commerce business, which means a lot of traffic to his/her website, user-engagement, plenty of orders from customers, sufficient sales of the listed products every day, etc. Due to the cut-throat competition in the E-commerce business, the presence of several brands, quickly changing E-commerce SEO, having a profitable online business is not an easy task at all. Even a well-designed e-commerce website with impressive product listing doesn’t guarantee ample business opportunities at all the times. So, what to do to increase the volume of E-commerce sales up to a great extent? Let’s study & find out.
- Website Optimisation
When shoppers search the desired products on the Internet, search engines display different websites or web pages as per their quality of optimization. So, website optimization is an important factor when you aim to see your website or its pages on the first page of different search engines and get more orders from customers. Have a team of expert SEO specialists to take care of website optimization activities. A well-optimized website is preferred by search engines when they have to display the best results to visitors against the entered search terms. Keep a close eye on the latest trends in the SEO world and optimize your website accordingly.
- Social Media Optimization
Use of Social Media is the best platform to get more traffic on your website. There are many social networking sites that engage a higher number of audience. Companies should make appropriate strategies to catch potential customers from these sites. Regular ads on these sites help you attract more audience and generate leads one after another.
- Best Use of Content Marketing
It is essential for the e-commerce store to rank high on top search engines in order to boost sales. Content marketing is the best media to generate sales in the shape of regular blogging. Apart from these, there are many other ways to reach an audience by content like guest posts on other sites, blogs to build awareness, generate backlinking, long-form content about product usage, downloadable guide to help customers on website homepage etc.
- Have a Look at The Shipping Cost
Generally, people always prefer to look for shipping cost, before ordering. Higher shipping cost sometimes annoys your customer and they can drop the idea of purchasing from your site. So, shipping cost must be an important factor for consideration. Businessman, in order to avoid such loss of deals, put a little amount of shipping cost below a particular order. At the initial stage of portal launch, you can even offer free shipping on all products, this is an effective marketing strategy.
- Respond to Customers on All Channels
Customers never wait too long for a reply. They always prefer instant answer for their query on all platforms. So, in order to respond customer’s question, websites owners need to install live chats software on all channels including own website. This initiative not only boosts your sales but also keeps to step forward from your competitors.
- Customer Queries Redressals
While dealing with customers whether online or offline there are many cases when your customers came with complaints. For offline mode customer can reach your office directly but in case of an online portal, it became your liability to reach them. Companies can choose all or any of the gateway to be contacted by the customer like Toll-free calls, SMS, Emails etc. and solve their problem immediately. This motivates customers to revisit their site and refer other people also.
With the increasing trend of people’s buying over the internet, companies also tend to increase their business volume by using cross-selling techniques. Cross-selling refers to when one is selling supplementary goods with the same products. For example, by selling mobile phones, companies prefer to sell other mobile accessories etc. Accessories also can generate an organic traffic on your website.
- Discounts and Coupons
Some customers make repeated purchases of certain products like fashion accessories, apparel, books and novelty items. So, selling through special discounts, coupons, and promo codes is a high-quality technique to attract to repurchase them. Almost all companies follow this race, for example, Walmart at the initial stage of launching start promoting by offering special discount coupons to customers and know it became a big brand.
- Remove Checkout ‘Registration’
No visitor enjoys shopping from the website after registering for an account, so why to take risk losing your custom by forcing them? It’s much like asking a store customer to fill out a form before taking their money. It’s always better to make the first step pain-free and give them the choice to create an account later stage. Clearing the path by removing this requirement should be one of the first changes to your website.
- Secure Your Online Store
A secure online web portal has the potential of becoming successful. With the rise of cyber-related crimes, hacking, and identity theft due to online shopping and digital transactions, ensuring your online storefront is secure is vital before you begin selling to customers. Always purchase an SSL certificate from your web host to help encrypt and secure all data and information collected throughout your website’s checkout process. SSL certificate will appear with a lock symbol on your official URL to verify your website’s security.
Finding out how to boost online sales is just a matter of knowing your audience and building rapport with them. If you are dealing with unique products and services, there is no way to lose business. Some other areas are also to improve website like remove all server errors, nurture your emails, check regular popups and see their impact on the conversation, and respond to your followers timely.